ABOUT AMANDHA

2019-Current Creative/General Manager

Newark Flooring

-Creative Direction: Led the design and execution of all marketing materials, including brochures, digital ads, and product packaging. This initiative increased brand recognition and customer engagement by 20%, enhancing the overall market presence of Newark Flooring.
-Product Development: Oversaw the entire process of developing new products, from brainstorming ideas to launching them in the market. Successfully introduced three new product lines, which resulted in a 15% increase in company revenue and expanded our product offerings.
-Operations Improvement: Implemented a new inventory management system that streamlined our operations. This upgrade reduced inventory discrepancies by 25% and improved order fulfillment times by 30%, leading to more efficient and accurate order processing.
-Logistics Management: Managed the logistics for container importation and material delivery. Ensured that materials arrived on time and minimized delays in the supply chain by 15%, which helped maintain smooth operations and meet customer deadlines.
-Vendor & Client Relations: Developed and nurtured strong relationships with key vendors and clients. This approach fostered valuable partnerships and contributed to a 10% increase in repeat business, enhancing customer loyalty and satisfaction.
-Financial Management: Created and handled all sales orders, purchase orders, and invoices. Streamlined financial processes to improve cash flow management, ensuring that financial transactions were processed efficiently and accurately.

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2011-2017 Graphic Designer

Conceito em Design

Designed packaging and point-of-sale marketing materials for major clients such as Arcor, Lindt, Aymoré, Triunfo, and Rich’s, enhancing brand visibility and driving product sales.
Collaborated with cross-functional teams to develop creative concepts that aligned with client objectives, resulting in campaigns that exceeded expectations and achieved a 25% increase in customer engagement.
Led the redesign of Arcor’s flagship product packaging, resulting in a 30% increase in shelf appeal and a 15% boost in sales.
Managed multiple projects simultaneously, ensuring all deliverables were completed on time and within budget while maintaining the highest quality standards.
Utilized Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create visually appealing designs that adhered to brand guidelines and resonated with target audiences.
Played a key role in expanding the agency’s portfolio by securing new clients through innovative design solutions that showcased the agency’s capabilities.